Ph.D. Lecturers: Dr.Guntalee

Ph.D. Programs

Lecturers

Dr.Guntalee Wechasara

CONTACT ADDRESS: 
 
Office:
       Marketing Department
       Faculty of Commerce and Accountancy
       Chulalongkorn University
       Bangkok 10500, Thailand
       Telephone (662) 2541811-24 Ext: 210
       Fax: (662) 2553020

Academic Experiences

- B.C. (Hons), Chulalongkorn University, Thailand, 1973-1977

- M.S. (Management), Ball State University, USA, 1979-1981

- Ph.D. (Marketing), the University of alabama, USA, 1982-1986

Doctoral Dissertation

The Effects of Positive Social Labeling, Time,

and Request sizes in a Multistage Marketing Survey Context.

Employment

Full-time faculty member at Marketing Department, the Faculty of Commerce and Accountancy,

Chulalongkorn University, Bangkok, Thailand, 1977-present.

Honors & Awards

Chaiyossombat Award (Academic outstanding in Management)

Chulalongkorn University, 1977

Honor upon completion, Bachelor of Commerce Degree

Chulalongkorn University, 1977.

Ball State University International Student Scholarship

Ball State University , 1980

Chulalongkorn University Doctoral Scholarship

Chulalongkorn University, 1982-1986.

Doctoral Student Fellow-American Marketing Association (AMA) USA, 1985

Alpha Mu Alpha (National Marketing Socieyt, USA), 1985.

Beta Gamma Sigma (National Business and Management Honorary

Society), USA, 1987

Course Responsiblity

Undergraduate Course:

: - Principle of Marketing Management; - Computer Applications in Marketing; - Principle of International Business Management; - Sales Forecasting

Graduate Course:

: - Marketing Management; - Marketing Research; - Seminar in Marketing Management; - Consumer Behavior Analysis and Market Segmentation

Administrative Responsibility

- Bachelor of Business Administration Curriculum Development Committee

- Master of Business Administration Program Committee

- The Doctor of Philosophy in Business Administration

- Curriculum Development Committee

- The International Business Curriculum Development Committee

- The Faculty of Commerce and Accountancy, Chulalongkorn

- University Board of committee (1986-1988).

- Marketing Department coordinatior of The MBA Program

- The Secretary and Member of the Faculty's Foreign Relations

- Development Committee

Thai Publication

Wechasara, Guntalee (December, 1978), "Problems in

Commanding," Chulalongkorn Business Review, 1, p. 37-63.

Wechasara, Guntalee; (June, 1981), "Problems in Planning"

Chulalongkorn Business Review, 2, p. 20-22.

Wechasara, Guntalee (March, 1987), "The Application of

Bayesian Analysis in Decision Making," Chulalongkorn Business

Review, 9, p. 1-7

Wechasara, Guntalee (September, 1987), "Arts and Science of

Marketers," Chulalongkorn Business Review, 10, p. 11-13.

Wechasara, Guntalee (1987), "Psychological Pricing,"

Professor Termsak Krisanamara's 60th year Anniversary

Memorial, p. 183-187.

Wechasara, Guntalee (September, 1988), "Export Marketing

Sumulation Game," Chulalongkorn Review, Vol. 4, p. 125-147.

Research

Vaivanijkul, Narasri, Guntalee Wechasara, et. al. (1981),

Impacts of the Energy Crisis upon the Business Sector in Thailand.

Wechasara, Guntalee and M.L. Sawika Kasemsri (1988),

Marketing Control Activities of Small to Medium Size

Business in Bangkok Metropolitan.

INTERNATIONAL PUBLICATION

"Examining the Effects of Positive Social Labeling, Time, and Request Size on Compliance in a Multistage Marketing

Survey Context," Journal of the Academy of Marketing Science. (Winter 1987), p. 15-21

Translation Work

Rodgers, F.G. and Robert L. Shook (September 1986),

"The IBM Way Insights into the World's Most Successful

Marketing Organization," World Executive's Digest (Published in Marketing Review, Vol. 17, no 6, 1987, p. 23-29).

Love, John F. (1986) McDonald's : Behind the Arches, Bentam Books, In., N.Y. 10019

(Published in Marketing Review, Vol.17, No.7, 1987, p. 21-26).

Case Writing

Punchet, Watanee and Guntalee Wechasara (1989), The Leaf-Spring Industry in Thailand.

wechasara, Guntalee (1989), Flora Art Co., Ltd.

Social Service

Project Manager of the Modern Marketing Manager seminar Program

held by Marketing Department, the Faculty of Commerce and Accountancy, Chulalongkorn University (1989)

Working committee in "A Curriculum for Rural Development in Thailand", A three-year project between Sasin, Chulalongkorn

University and York University, Canada. Conducting marketing workshops in four regional sectors of Thailand for the same project. (1986-1988).

International Experience

Joined the International Marketing Conference at the University of Pisa, Pisa, Italy (1986).

Visiting Scholar at Washington State University, Washington, USA (1988).

Representative of Chulalongkorn University's MBA program visiting European major business schools.

(INSEDE, IMEDE, IMI, London Business School) (1988).

Visiting professor at Oslo Business School, Norway (1990).

Visiting Professor Colleagues Program (PAMI), The University

of Hawaii at Manoa, Hawaii, USA. (1990).